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Beyond Words

 Master Thesis, FH Joanneum, Graz, Austria


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The paper Beyond Words Typography as a Form of Emotional Expression explores the impact of typographic detail and its predictability based on different typographic design features. It introduces an innovative classification of typefaces designed to elicit emotional responses. It focuses on the analysis of individual design details and their visual impact.


The findings of this study are presented through a detailed seven-factor font analysis model. This model allows for the categorisation of emotional responses to type based on design characteristics. The findings provide a meaningful basis for future research in the area of implicit perception of typography in visual communication and contribute to the improvement of font applications.





/ Book Binding, Cover Crafting

Maarble OG, Graz

/ Print

Dorrong, Graz

/ Paper

Favini Crush Corn
Munken Lynx

/ Type

ABC Whyte
ABC Whyte Mono
ABY Whyte Inktrap








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