BRAND IDENTITY VELVET
Freelance
Art Direction, Graphic Design
The new branding celebrates the diverse aspects of the modern individual, embracing both strength and vulnerability while staying true to their roots. This dichotomy is represented in a logo that appears sharp and angular.
The bold, unapologetic logo dominating every surface its on instills confidence and self-assurance, values that the brand aims to foster in its clientele. The typography is a fusion of monogram and sans serif fonts, striking a delicate balance between fun and sophistication. The choice of keeping it black and white, underlines that cosmetics doesn’t need to be loud to do it’s job.