Brand Identity

Potion Playhouse - 327 Creative Studio

Our approach was to reflect the brand’s playful yet purposeful character through thoughtful visual storytelling. The design is anchored in clean, minimalist typography — refined and elegant at first glance, yet balanced with small typographic twists and dynamic graphic details that suggest movement, transformation, and joy. 

These design elements nod to the meticulous craft behind skincare formulations, capturing the fluid, ever-evolving nature of both skincare and self-expression.The packaging is designed to be tactile and inviting. The soft colour palette of the background, paired with a minimalist approach, is thoughtfully balanced by the subtle use of three neon accents. These vibrant touches distinguish the different product categories, resulting in a final design that feels both elegant and visually striking.