Brand Identity,
Packaging
Rooh, 327 Creative StudioConcept, Design,
Layout, Type
The graphic identity of Rooh was tought on acontemporary, authentic, luxurious, and elegantbase,
but inspired by the traditional rituals ofIndian weddings. The goal was to incorporate anIndian-inspired element,
yet brought intocontemporaneity, making the brand modern,current, and distinct from its competitors.
*Please note: this project is currently in progress, and the visuals shown are preliminary mockups.