INFO
 
Brand Identity










































Packaging
















Design
















































Typography









Brand Identity, 
Packaging

Rooh, 327 Creative Studio





Concept, Design,
Layout, Type


The graphic identity of Rooh was tought on acontemporary, authentic, luxurious, and elegantbase, 
but inspired by the traditional rituals ofIndian weddings. The goal was to incorporate anIndian-inspired element, 
yet brought intocontemporaneity, making the brand modern,current, and distinct from its competitors. 





*Please note: this project is currently in progress, and the visuals shown are preliminary mockups.






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