BRAND IDENTITY VELVET
Freelance

Art Direction, Graphic Design



The new branding celebrates the diverse aspects of the modern individual, embracing both strength and vulnerability while staying true to their roots. This dichotomy is represented in a logo that appears sharp and angular.

The bold, unapologetic logo dominating every surface its on instills confidence and self-assurance, values that the brand aims to foster in its clientele. The typography is a fusion of monogram and sans serif fonts, striking a delicate balance between fun and sophistication. The choice of keeping it black and white, underlines that cosmetics doesn’t need to be loud to do it’s job.













Type,
Layout Design
University Project, IADE Lisbon

















Book Design

University Project, IADE Lisbon



Typography
Layout Design



I have a deep appreciation for book design, and one of my favorite projects was redesigning The Truth About Socialism. For an academic assignment, I gave the book a fresh, contemporary look that reflects the significance of its content. I chose to let the typography take center stage—allowing it to communicate the message clearly and powerfully. The design embraces minimalism, creating a calm and modern atmosphere throughout. A clean, easy-to-read grid structure guides the layout, ensuring a smooth and accessible reading experience from cover to cover.















TYPOGRAPHIC ZINE
University Project, IADE Lisbon

Lettering, Layout Design



Emotions play a vital role in our everyday life’s and still we do not know how to describe them or even do not know at all what we are feeling in this special moment. This zine shows 15 different emotions, which we probably not know about the actual name.

Complementing these emotions I generated letterforms in order to help to feel these emotions and to create a deeper connection between the viewer and the message and to make it tangible.





Beyond Words

 Master Thesis, FH Joanneum, Graz, Austria


Concept
Design
Layout


The paper Beyond Words Typography as a Form of Emotional Expression explores the impact of typographic detail and its predictability based on different typographic design features. It introduces an innovative classification of typefaces designed to elicit emotional responses. It focuses on the analysis of individual design details and their visual impact.


The findings of this study are presented through a detailed seven-factor font analysis model. This model allows for the categorisation of emotional responses to type based on design characteristics. The findings provide a meaningful basis for future research in the area of implicit perception of typography in visual communication and contribute to the improvement of font applications.





/ Book Binding, Cover Crafting

Maarble OG, Graz

/ Print

Dorrong, Graz

/ Paper

Favini Crush Corn
Munken Lynx

/ Type

ABC Whyte
ABC Whyte Mono
ABY Whyte Inktrap










Brand Identity

Potion Playhouse - 327 Creative Studio




Our approach was to reflect the brand’s playful yet purposeful character through thoughtful visual storytelling. The design is anchored in clean, minimalist typography — refined and elegant at first glance, yet balanced with small typographic twists and dynamic graphic details that suggest movement, transformation, and joy. 

These design elements nod to the meticulous craft behind skincare formulations, capturing the fluid, ever-evolving nature of both skincare and self-expression.The packaging is designed to be tactile and inviting. The soft colour palette of the background, paired with a minimalist approach, is thoughtfully balanced by the subtle use of three neon accents. These vibrant touches distinguish the different product categories, resulting in a final design that feels both elegant and visually striking.











Brand Identity, 
Packaging

Rooh, 327 Creative Studio





Concept, Design,
Layout, Type


The graphic identity of Rooh was tought on acontemporary, authentic, luxurious, and elegantbase, 
but inspired by the traditional rituals ofIndian weddings. The goal was to incorporate anIndian-inspired element, 
yet brought intocontemporaneity, making the brand modern,current, and distinct from its competitors. 





*Please note: this project is currently in progress, and the visuals shown are preliminary mockups.








Label  Design

Almeida Garrett, 327 Creative Studio



The Almeida Garrett Reserva and Grande Reserva are the two premium wines in the Almeida Garrett Wines range. 
After an extensive research into the author’s oldest works in the library that bears his name, we defined two distinct 
yet intersecting paths in the development of these two labels.

For the Grande Reserva, we recreated an old cover from one of his works, represented in debossing and foil, on heavyweight paper with a rich, tactile texture, where we used the key details of the wine to replace the elements 
of the original cover. For the Reserva, and given that we discovered valuable lost handwritten excerpts within his work, we decided to design a double-layer label that creates transparency between the selected papers, once again blending the classic with a minimalist yet bold approach.








Brand Identity

NOA Korean Fine Dining, Bali



Art Direction, 
Graphic Design


Studio Unika




Savor the artistry, relish the luxury.
This brand highlights a distinctive fusion of Korean culinary heritage, luxury, sustainability, and the exotic allure of 
Bali, crafting a captivating narrative for your premium high-end Korean steakhouse and omakase restaurant. 
It seeks to embody the brand’s essence while leaving a lasting impression on every guest.






If you are interested to see more projects, just e-mail or text me - I am happy to share a wider range
of projects with you.
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              Brand Design, Packaging, Typography, Web Design and Social Media